Project Spotlight // OTR Chamber of Commerce
Project Management // Brand Improvement // Graphic & Internet Design and style // Campaign Improvement
The More than-the-Rhine Chamber of Commerce wanted to shake up its decade-old brand and message. They’d began operating with an agency at the finish of 2017, but with just 1 complete-time employee, hadn’t had time to comprehensive the complete rebrand. They brought me on to handle numerous projects and supply inventive path for a cohesive new brand.
I worked with style studio Jabeen Patrick to place the finishing touches on the new branding. They created a beneficial Brand Guide and some seriously entertaining components to play about with.
We had an chance to place the new branding to use correct away! I developed an ad for Cincinnati Provides, a new Sponsorship Packet, envelopes and letterhead, and supplies for Second Sunday on Primary. I also worked with the Chamber’s freelance designer to create and lay out a new OTR Map + Guide—this 1 is folded for comfort!
I presented numerous ideas for a vacation campaign, and we decided on “Meet Your Maker”, a cheeky play on the #OTRMADE awards and hashtag they’ve been pushing for the previous year or so. I created an general tactic and timeline, and wrote and developed the campaign supplies.
The web-site necessary to be updated to reflect the new brand as well. I produced wireframes, wrote and edited copy, and developed the layout, which I then handed more than to a developer.
As a extended-time resident of the location, it is particularly rewarding to be a portion of bringing the OTR brand to life. If you have to have support launching your brand or building advertising campaigns, get in touch!